Sustainable Marketing Econ-Friendly Fashion Assignment

Sustainable Marketing Econ-Friendly Fashion - Assignment Example The paper "Sustainable Marketing Econ-Friendly Fashion" discovers the Sustainable Marketing in the Fashion Sector. Sustainable Marketing is a process which involves promoting products that are environmental friendly and safe at the retail level, which helps the company to reach its sustainability goals. Companies that follow sustainable marketing have a commitment to bring about sustainability in their production and supply chain processes also. This type of marketing also helps the companies to bridge the gap between the company’s profitability and its corporate social responsibility. The capital investment required in this type of marketing is huge, as the company has to spend a lot in the research and development of the product so that they have effect the environment in appositive way. For example, there is a company that wants to manufacture sustainable cosmetics. The company will use fewer chemicals and more of natural ingredients, for this the company will have to spend a lot on the innovation of the product. It will make the investment because the company thinks that the customers will buy the products because of its innovation and additional features. This will also help the company to enhance its brand image as they can portray to the stakeholder that they are a responsible company and they care for the society and also for the future generations. In this way, business analysts consider sustainable marketing to have a triple bottom line which means that the company’s success is evaluated.