British Airline Vs Virgin Atlantic

British Airline Vs Virgin Atlantic Strategy is the core of all businesses, organisations and enterprises. It is now being used as an investment tool. The prescriptive school defines strategy as a special course of action, designed and implemented to attain overall objectives. Strategy management plays a vital role in businesses. In fact, the use of strategy in business planning is essential to achieve its objectives and future development (. This research study is an attempt to examine the effectiveness and efficiency of British Airways and Virgin Atlantic. The scope of this investigation is focused on; the implemented cooperate and business strategies that lead both BA and Virgin Atlantic into achieving comparative advantage over one another. British Airways was regarded as the world’s favorite airline according to the Academy of International Business (Undated version) with its main objective to project itself as a global airline. British Airways corporate mission is â€Å"To be the undisputed leader in wor ld travel†. The main aim of BA has always been to grow and develop in the economic sense (Tan reliability; quality of offering Value, service, and price based on differentiation. largest airline and flag carrier of the United Kingdom The second largest long haul airline in the UK and the third largest European carrier over the North Atlantic Aircraft purchases strategy is considered as an industry leader â€Å"benchmark†that influences other carrier’s decisions Airline Partners &Alliances / Franchising – one world partner airlines Innovation technological Company innovative features that distinguishes its name Environmental performance Social and Green (2005) Disposal of services or outsourcing Well-designed organisational structure Strong leadership development programme Management team lead by Richard Branson Appeal to wide variety of customers