Innate Ability on Universal Grammar Essay Example for Free

Innate Ability on Universal Grammar Essay Language is a very important aspect of the lives of the people. Because of language and the interaction of people, communication transpires and it enables everyone to connect with everyone else. It is with the use of language that simple whims and requests to more difficult conversations and negotiations which concern the nation’s affairs or economic and business transactions can be granted. Moreover, language reflects the history and culture of a certain nation—it can mirror the characteristics and attitudes of a person. However, no matter how helpful land useful language is, there are instances when language causes disputes and misunderstandings as there are over a hundred of languages of different nations which lead to confusion on meaning. In addition, even if the same people share the same language, miscommunication can still arise due to the fact that there are confusing meanings and different interpretations that vary from person to person. However, there is something very integral in language in which, no matter what country a person belongs to, he or she is still able to practice. No matter what language it is, there should always be a form or order of words which enables the receiver of the message at the other end to comprehend the message. This is the semantic aspect of language which encompasses and is integral to all languages. Even if there is a tremendous difference in the languages of each country, semantics ties them all together and is greatly connected to the one which this paper is actually going to explore—grammar. The Concept of the Universal Grammar Grammar is defined by many different people and according to different contexts. Students and younger kids may have the opinion that it is something so complex, tedious, and monotonous. On the other hand, academic people, scholars, and linguists may have an opinion that it is something so enthralling and exciting. Though different in their perceptions, one thing remains the same: It is imperative for a person to fully use it with accuracy and appropriateness as to ensure that effective communication is made. While grammar and linguistics is indeed complex, this paper will only focus on one aspect of these subjects which connects not only grammar and linguistics but also includes the fields of psychology, neurology, and history: the concept of Universal Grammar. There have been many speculations about the theory of universal grammar (UG) and its existence in the first place. There have been a couple of people of people who rebuked Chomsky’s theory of universal grammar and that â€Å"UG is a theory which provides constraints on linguistic representation† (White 1). According to the Merriam-Webster Online, however, Universal Grammar is defined as: â€Å"the study of general principles believed to underlie the grammatical phenomena of all languages ; also such principles viewed as part of an innate human capacity for learning a language. † The first definition is actually more appropriate with regard to the introduction of this essay, but the latter is more apt with regard to the genuine focus of the paper—the capability or ability of humans on language-learning and the amazing naturalness of it that it actually seems innate in everyone. It is with the person of Noam Chomsky to whom the theory of universal grammar can be traced. Chomsky is the famous linguist who theorized the concept of universal grammar which actually leads to a whole other dimension on languages and linguistics: UG is a theory of knowledge, not behavior; its concern is with the internal structure of the human mind. UG theory holds that the speaker knows a set of principles that apply to all languages Each principle of language that is proposed is a substantive claim about the mind of the speaker and the nature of acquisition. the importance of UG is its attempt to integrate grammar, mind, and acquisition at every moment. (Cook qtd. in Herman 17-18) If, according to Chomsky, universal grammar already exists, then why do people need to further study it anymore and why is it that many people are finding difficulty with stringing sentences together to enable them to produce grammatically flawless and perfect language? Perhaps, one should look at the point of the whole theory and the evidences that underlie it. It is imperative to note that according to the theory, universal grammar simply means that it holds the belief that there is an â€Å"internal structure† within the confines of â€Å"the human mind,† and because of this structure which is so innate in a person, he or she is able to recognize and produce sentences or a language which has an obvious structure. Language Acquisition and the Feral Children However, a counter argument can be made stating that people only learn such grammar because of the language produced around them. After all, what can be seen, heard, or done by adults are most often emulated by younger children, as what Albert Bandura’s experiment on Booboo Dolls show. As such, this can be also applicable to language acquisition of the younger children. Stephen Krashen, another linguist, even formulated that effective second language acquisition can be fully realized if it follows the same natural pattern of first language acquisition wherein it enables the learner to converse in a natural environment and with the native speakers. In simple terms, the logical way in explaining this universal grammar that a person or (in the most often cases) a child innately has supposedly is through the learning acquisition he or she has made through his or her surroundings. However, Timothy Mason has different ideas. Citing Chomsky and other situations in the history of psycholinguistics, he concluded that there are people, most specifically children, who are able to form language with little or absolutely no interaction at all with other people. There are famous accounts of wild children who are called the feral children—they are what Mason calls as â€Å"tragic figures, offering glimpses of what might have been, of fully human intelligence that somehow does not enable them to live a social life. † There are numerous personalities who became famous for being one of the feral children; one of them is Genie. In a gist, Genie is a thirteen-year old young girl who has been locked up by his father from the outside world with absolutely no interaction with people who may have caused her to acquire a language whatsoever. The surprising thing is Genie does exhibit language acquisition even if it is in a very minimal way. Other personalities who have undergone the same history can be plenty, ranging from the â€Å"Victor, the wild boy of Aveyron† to Genie’s case in 1970 (Mason). How did these children then learn their very own primitive language if they are unable to interact in a normal environment? Thus, the theory of universal grammar may indeed hold some truth in it. The Neurological Connection of the Brain and Language Another basis of the universal grammar is the neurological explanation behind the theory. According to Mason, there are certain evidences that the â€Å"language functions† of a person seem to be located in a â€Å"localized [area] in the brain. † These areas are proven to be affecting the language functions of the brain. The studies of brain illnesses and diseases have proven this as what appears in Norman Geshwind’s essay: †¦the most fruitful has been the study if language disorders, followed by postmortem analysis of the brain, in patients who have suffered brain damage. From these studies has emerged a model of how the language areas of the brain are interconnected and what each area does. Thus, ever since a person is born, his or her brain is already working to acquire and learn the language that a person needs to produce. Conclusion In conclusion, although there are still speculations about the authenticity of the universal grammar and even if it is still a theory, there should be no reason to rule out the possibility that it may indeed be true. Perhaps, in the near future, someone may be able to fully find out the truth and prove that there is indeed a universal grammar existing within the confines of each person. Works Cited Geshwind, Norman. â€Å"Language and the Brain. † First Language Acquisition: The Essential Readings. Ed. Barbara Lust and Claire Foley. Oxford, United Kingdom: Wiley-Blackwell, 2004. 109–122. Herman, David. Universal Grammar and Narrative Form. Durham, NC: Duke University Press, 1995. Mason, Timothy. â€Å"Lecture 3: The Evidence from Acquisition in Extreme Conditions, Didactics 3: Chomsky the Evidence II†. Didactics of English. 2002. Universite of Versailles St. Quentin. 11 May 2009.

Background and justification of affecting customers loyalty

Background and justification of affecting customers loyalty In todays competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and personal selling) (Andreassen, T.   1995), with the objective of building strong corporate images in order to create relative attractiveness. This development is in line with Lovelock (1984) who claims that  «(images).. . are likely to play only a secondary role in customer choice decisions unless competing services are perceived as virtually identical on performance, price, and availability ». Recent years have shown a growing interest in customer loyalty. The globalisation of competition, saturation of markets, and development of information technology have changed customer behavior and perception and created a situation where success is no longer achieved through product price and qualities. Instead, companies build their success on a long-term customer relationship. According to former studies, it can cost as much as 6 times more to win a new customer than it does to keep an existing one. (Rosenberg L. et al. 1984: 45) Depending on the particular industry, it is possible to increase profit by up to 60% after reducing potential migration by 5%. (Reichheld F. 1993) It follows then, that the increase and holding of loyal customers has become a key factor for long-term success of the companies. The main emphasis in marketing has changed from winning new customers to the keeping of existing ones. Traditionally there are two approaches to treat customer loyalty. Some researchers have investigated the nature of different levels of loyalty, others have explored the influence of individual factors on loyalty. In this article both treatments are combined. The starting point of the paper is to test whether the list of most important factors affecting customer loyalty is dependant on the levels of loyalty of costumers. The potential for establishing loyalty depends on the object (i.e. product or vendor), on the subject (customer) or on the environment (market, other suppliers etc.). This work might be rather helpful for both students, interested in developing this field of research and people, who are working in the sphere of marketing, because it may provide with interesting information worth dwelling upon. This topic interests me personally, because to my mind, customers are the turning point of the market. They decide whether to buy a product or to use a service or not, changing the whole picture of market. That is why, I suppose it is rather necessary for industries to pay much attention to the topic of customers loyalty and satisfaction in order to be a success. Chapter 2. Statement of Objectives and Hypothesis to be Examined. This paper aims to test if the importance of each factor affecting loyalty varies in different loyalty segments described in Figure 1, presenting segmentation of customers loyalty. One possibility to investigate it is to compare the customers of different loyalty levels and examine what kind of factors influence the probability of the customers to remain on that level or to move to another loyalty level. Customer loyalty expresses an intended behavior related to the service or the company. This includes the likelihood of future renewal of service contracts, how likely it is that the customer changes his preferences, how likely the customer is to provide positive word-of-mouth opinion. If real alternatives exist or switching barriers are low management discovers the organizations inability to satisfy its customers through two feedback mechanisms: exit and voice (Hirschman A. 1970). Exit implies that the customers stop buying the companys services while voice is customer complaints expressing the consumers dissatisfaction directly to the company. Customers exit or change of patronage will have an impact on the long-term revenue of the company. Customers may be loyal due to high switching barriers or lack of real alternatives. Customers may also be loyal because they are satisfied and thus want to continue the relationship. History has proven that most barriers to exit are limited with regard to durability; companies tend to consider customer satisfaction the only viable strategy in order to keep existing customers. Several authors have found a positive correlation between customer satisfaction and loyalty (Bearden and Teel   1980;Bolton and Drew 1991; Fornell 1992; Anderson and Sullivan 1993). Based on the future discussion, the following two hypotheses are proposed: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty. Objective 1: To indicate any relationship between loyalty and such pshycological factors as satisfaction, importance of relationship and others. Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. Objective 2: Define and dwell upon the levels of loyalty of customers, examin them. The limitations of my hypothesis questions were shortage of time, because I had to provide results in a relatively short period of time, and money, because true and reliable information was hard and costly to get. Chapter 3. Details of Information/ Data Collection Methods. Research on customer loyalty has a long history and has been studied using a large variety of methods. Although the study of relationship between satisfaction and loyalty of customers is a newer field of research, various methods have been applied to study this   phenomenon as well. Some studies have also been purely conceptual (Stewart 1998; Hocutt 1998). Although qualitative methods seem to dominate in studies of relationship, quantitative methods have also been used. The data used for the analysis is a secondary source. A secondary source usually contains commentary on or discussion about a primary source. The most important feature of secondary sources is that they offer an interpretation of information gathered from primary sources.   I did not use the primary source as it is an original material. It is from the time period involved, was not filtered through interpretation and need much time and knowledge to process it. Demographically, the study had some limitations. Firstly, only urban customers were targeted in the study. This group was chosen due to the fact that urban customers have more available alternativetives and are therefore potentially more active in their telecommunication choices. Methodologically a certain limitation of the study was that some of the interviews were conducted on the telephone. Despite the fact that the interviews were considered to provide a deep and accurate enough picture of the relationships and the factors affecting customer loyalty, it is obvious that interviews face-to-face have the potential to reach greater depth. The data used in our analysis originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. PacoNet is the one of the leading telecommunication provider in Ukraine and was providing telephone and internet services for private customers at that time. There were three kinds of competitors for PacoNet: firms providing telephone services on PacoNet network; cable-TV companies providing internet services on their own networks, and mobile telephone companies. The satisfaction survey contained information about 1000 private customers. Data was collected by phone interviews. During the survey the customers were asked how important various factors were for them. The importance was measured on a 5-point scale, where â€Å"1† is â€Å"not important at all† and â€Å"5† is â€Å"very important†. Every factor listed above was divided into 3 to 7 subcategories (e.g. accounting had subcategories like the accuracy and understandability of bills, dept management, availability of different payment methods). Satisfaction with the factors reveals from the satisfaction with those subcategories. Additionally customers answered about their general satisfaction with the firm PacoNet. The satisfaction was also measured on a 5-point scale, where â€Å"1† is â€Å"not satisfied at all† and â€Å"5† is â€Å"very satisfied†. Customer loyalty was measured by following questions: What operators are the customers using right now? What operators will the customers use in 2 years? Does the customer recommend or is the customer ready to recommend PacoNet to others? Chapter 4. Details of Data Analysis Methods In the current analysis only the raw data of mentioned survey was used. Software packages MS Excel 2000 and Stata 9.2 have been used by PacoNet for data processing, because Microsoft Excel is a deep program rich in features and functionality. One of the most powerful features of Excel is the ability to write programs that run behind the worksheets to turn Excel into a calculation-oriented development tool for creating special purpose spreadsheets which can function as applications in their own right. Chapter 5. Literature Review There are multiple approaches to customer loyalty. Theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker 1964; Sheth 1968) or function of buying probability (Harary F. et al. 1962; McConnell D. 1968; Wernerfelt B. 1991). These approaches looked at brand loyalty in terms of outcomes   rather than reasons, until Day G. (1969) introduced the two-dimensional concept of brand loyalty, which stated that loyalty should be evaluated with both behavioral and attitudinal criteria. Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These different approaches allow distinguishing customers as whether behaviorally or emotionally loyal. Behaviorally loyal customers act loyal but have no emotional bond with the brand or the supplier when emotionally loyal customers do. Jones T. and Sasser W. call these two kind of loyalty accordingly false or true long-term loyalty (Jones T. et al. 1995). Hofmeyr J. and Rice B. (2000) divide customers to loyal (behavioral) or committed (emotional). Emotional loyalty is much stronger and longer lasting than behavioral loyalty. Its a lasting desire to maintain a valued relationship. The relationship is so important for the customer that he or she makes maximum efforts to keep it (Reichheld F. 2003; Moorman C. et al. 1992). Highly bonded customers will buy repeatedly from a provider to which they are bonded, recommend that provider to others, and strongly defend these choices to others insisting that they have chosen the â€Å"best† product or service. (Butz H. et al. 1996) Behaviorally loyal customers could be divided to sub-segments by the reason of acting: forced to be loyal, loyal due to passivity or functionally loyal. Customers are forced to be loyal when they have to be clients even if they do not want to. Customers may be forced to consume certain products or products/services offered by certain vendor e.g. when the company acts as a monopoly or the poor financial status of the customer is limiting his selection of goods. Gronholdt L. has found that companies with low price strategy had a much higher loyalty than expected from their customer satisfaction. On the other hand, companies that had used a lot of energy on branding indeed had a high customer satisfaction but they did not have a correspondingly high loyalty (Gronholdt L. et al. 2000). Forced loyalty could be established through creating exit barriers as well. Loyal behaviour may also result from passivity customer does not move to another vendor due to comfort or relatively low importance of operation if the choice has low importance, there is no point to spend time and effort on searching for alternatives. Thus, based on his faith in the suitability of the current product, the customer continues to use it without checking alternatives. Hofmeyr J. and Rice B. (2000) say that one of the reasons that customers dont switch brands when they are dissatisfied is that they feel that the alternatives are just as bad as the brand they are using or even worse. Passivity may be caused also by lack of information about attractive characteristics of the brands (Wernerfelt B. 1991). Functionally loyal customers are loyal because they have an objective reason to be. Wernerfelt B. (1991) points out â€Å"cost-based brand loyalty† where brand utilities have a positive influence on brand choice. Functional loyalty can be created by functional values using price, quality, distribution, usage convenience of a product or through different loyalty programs (points, coupons, games, draws etc.) giving a concrete reason to prefer certain supplier. Unfortunately competitors can most easily copy functional values. Thus, creating functional value offers a fleeting competitive advantage: functional loyalty cant be very long lasting (Barnes J. 2003). Jones T. and Sasser W. (1995) propose three measures of loyalty that could be used in segmentation by loyalty: Customers primary behavior regency, frequency and amount of purchase; Customers secondary behavior customer referrals, approval and spreading the word; Customers intent to repurchase is the customer ready to repurchase in the future. Based on the theoretical literature presented above, the customers of a certain telecommunication provider could be segmented by their loyalty as follows: Committed or emotionally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future and recommend this provider to others; Behaviorally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future but do not agree to recommend this provider to others (inert or functionally loyal); Contradictory or dubious customers active customers who use only the certain providers services but dont know which provider they will use in the future; Disloyal reducers- customers who have reduced or will reduce the percentage of the providers services in their usage; Leavers customers who declare, that they will certainly leave this provider. The impact of satisfaction on loyalty has been the most popular subject of studies. Several studies have revealed that there exists a direct connection between satisfaction and loyalty: satisfied customers become loyal and dissatisfied customers move to another vendor (Heskett J. et al. 1993). The primary objective of creating ACSI (American Customer Satisfaction Index) in 1984 was to explain the development of customer loyalty. In ACSI model customer satisfaction has three antecedents: perceived quality, perceived value and customer expectations (Anderson E. et al. 2000). In the ECSI (European Customer Satisfaction Index) model perceived quality is divided into two elements: â€Å"hard ware†, which consists of the quality of the product or service attributes, and â€Å"human ware†, which represents the associated customer interactive elements in service, i.e. the personal behaviour and atmosphere of the service environment (Gronholdt L. et al. 2000). In both model increased satisfaction should increase customer loyalty. When the satisfaction is low customers have the option to exit (e.g. going to a competitor) or express their complaints. Researches have shown that 60-80% of customers who turned to a competitor said they were satisfied or very satisfied on t he survey just prior to their defection (Reichheld F. et al. 2000). So its clear that there must be also other factors beside satisfaction that have a certain impact on customer loyalty. Image of brand or supplier is one of the most complex factors. It affects loyalty at least in two ways. Firstly, customer may use his preferences to present his own image. That may occur both in conscious and subconscious level. According to the Belks theory of extended self, people define themselves by the possessions they have, manage or create (Belk R. 1988). Aaker J. has shown how consumers prefer brands with personality traits that are corresponding with the personality traits that constitute their selfschemas (Aaker J. 1999). Kim C., Han D. and Park S. have researched the link between brand personality and loyalty. They did get positive support to hypothesis that the attractiveness of the brand personality indirectly affects brand loyalty (Kim C. et al. 2001). Tidwell P. and Horgan D. (1993) have showed that people use products to enhance self-image. Secondly, according to social identity theory, people tend to classify themselves into different social categories. That leads to evaluation of objectives and values in various groups and organisations in comparison with the customers own values and objectives. They prefer partners who share similar objectives and values (Ashforth B. et al. 2001). Fournier S. (1998) states that consumer-brand relationships are more a matter of perceived goal compatibility. Brands cohere into systems that consumers create not only to aid living but also to give meanings to their lives. Oliver R. (1999) argues that for fully bonded loyalty the consumable must be part of the consumers self-identity and his or her social-identity. Trustworthiness of the partner is a factor that has certain impact on the establishment of loyalty nobody expects a long-term relation with a partner that cannot be trusted. Trustworthiness is one criterion for measuring the value of the partner (Doney P. et al. 1997). Spekman R. (1988) calls trust a cornerstone of the strategic partnership. Morgan R. and Hunt S. (1994) posit that trust is a major determinant of relationship commitment: brand trust leads to brand loyalty because trust creates exchange relationships that are highly valued. Chauduri A. and Holbrook M. (2001) have showed that brand trust is directly related to both purchase and attitudinal loyalty. Many authors have accented that trust is important in conditions of uncertainty (Moorman C. et al. 1992; Doney P. et al. 1997; Morgan R. et al. 1994). Uncertainty may be caused by dependence or large choice: people tend then to prefer popular or familiar brands or partners. Many definitions describe loyalty as a desire to retain a valuable or important relationship (Morgan R. et al 1994; Moorman C. et al. 1992). That way the establishment of loyalty is predetermined by the importance of relevant relationship or selection. Weiss A. (2001) points out three aspects that may increase the importance of the relationship: strategic importance of a product; high risks involved in the transaction or costs incurred by cancellation of contracts. Hofmeyr J. and Rice B. point out that the more important the relationship is to a person, the more willing that person is to tolerate dissatisfaction in favour of trying to fix it. By contrast, when a relationship doesnt matter, then even the perfectly satisfied consumer can switch on to another product (Hofmeyr J. et al. 2000). A relationship can also be made important by personal approach. Various authors have compared loyalty with marriage (Lewitt T. . 1983; Dwyer F. et al. 1987; Gummeson E. 1998; Hofmeyr J. et al. 2000). Marriage is one of the most personal and important relationships. That means that intimacy is one determinant for importance of relationship. Lewitt T. (1983) has considered a role of salesman in making relationship more personal. Summarising the discussion above following figure   is presenting the major groups of factors affecting customer loyalty. The present study focused purely on customer perception of the relationship and the factors that have affected it and their loyalty or disloyalty. A useful extension of the study would be to couple such a study of how the service provider perceives the relationship and factors affecting customer loyalty or disloyalty. This would add factors such as customer profitability to the study, making it possible to focus on factors affecting customers that are most attractive to the company. In such a study, the customers and providers views on the relationship would be combined. As a result, one would identify potential gaps in the companys knowledge of the customer and also be able to eliminate potential misconceptions. Chapter 6. Chapter Outline. Presented work is built up of 8 chapters, dwelling upon the customers loyalty. Each chapter gives clear information on subtopics, which are logically combined to provide the reader with sufficient facts to understand the flow of the research. The first chapter is dealing with the background and justification for selection of the topic. Since customer loyalty is something more of what an enterprise must get from the customer, it is a very productive research product for the companies. As opposed to what the name suggests, is not just something that the customer has to build towards the enterprise. It is not just the customer who is being loyal to the company in the progress but also the company that has to maintain its loyalty to the customer The second chapter presents the hypothesis questions, which are being examined through the whole work. I come out with two hypothesis, which are as follows: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty; and Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. The third and forth chapters puts light on the research methodology I have used to process the data and come to conclusions. I took into consideration secondary data, which originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. Two software packages MS Excel 2000 and Stata 9.2 have been used for data processing and presenting the results of the research. In this chapter I also dwell upon the limitations of the research, which consists of time limitation, budget limitation, as well as demographical and methodological. The fifth chapter gives perception of the theory used for the thesis. It informs us, that theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker W. 1964) or function of buying probability (Harary F. et al. 1962;). Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These and other researches were used as a base for my own research proposal. And the last, sixth chapter provides with a brief outline of the research proposal stages. Having developed the hypothesis questions, and done a literature review we come to the conclusion that the findings of the present study reveal that it is not accurate to treat all customers equally in terms of methods of increasing their loyalty. The research supports the research proposition that the list of most important factors affecting loyalty is dependant on the level of loyalty of consumers. The overall satisfaction and importance of products build the foundation of any kind of loyalty. It shows also that reliability of products or trustworthiness of the supplier is most critical for behavioral loyalists and the image creation is the main tool for getting loyal customers. Therefore many factors were derived indirectly and with certain limitations, and they may lack some qualities considered in the theoretical part. There are multiple ways for further development of the model, but first there is need to elaborate reliable questionnaires for collecting the source data. There are several factors for building a customers loyalty which I could recommend. It is very important to communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, it is nice to reach out to a steady customers.   Another pleasant way is to provide customer service, to go the extra distance and meet customer needs, because customers remember being treated well. It is also very important to provide with employee loyalty. Loyalty works from the top down. If a boss is loyal to his employees, they will feel positively about their jobs and pass that loyalty along to the customers. Employee training should also be used, training them in the manner that to interact with customers. It is also of great advice to give customers a reason to return to the industrys business. For example, because children outgrow shoes quickly, the owner of a childrens shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years. It is also important to have products awareness, knowing what a steady customer purchase and keep these items in stock. It is possible to add other products and/or services that accompany or compliment the products that regular customers buy regularly. The reliability of the vendor is highly appreciated. If they say a purchase will arrive on Wednesday, they should deliver it on Wednesday. If something goes wrong, they should let customers know immediately and compensate them for their inconvenience. Vendors should be flexible, trying to solve customers problems or complaints to the best of their ability.

Why are brands are important?

Why are brands are important? Introduction : Today the brand is a word which we always hear, it has one important place in our societies. However, few people could define really what is the brand. This difficulty shows that the brand is a complex word, sending back in notion highly varied such as the psychology, the sociology, the finance, etc. As regards the marketing aspect, we often tend to confuse product and brand. Whereas the brand bases itself more particularly on (the image, the sensibility, a mission). We can ask ourself, what is a brand? In a definition, Georges Lewi, eminent specialist of the brand says that its the name and the group of the signs of a product, a service, a company that have for vocation to impose by their fame, market share, added value on a defined market segment. More and more, the brands have taken of importance in the management, and more particularly in the marketing. We noticed that the brand is not only a factories, products, but also the brand had a physical value, emotional value and especially financial. The measure of this value called the equity brand. The first is the financiers who show an attention on this notion of brand equity in the 80s. We saw that Perrier had been buy by Nestlà © for 2,4 billion euro, Coca-Cola had offered 800 million euro for the acquisition of Orangina which was worth for only 200 million euro, or sold Buitoni 35 times its profits. From then on, we cannot deny the importance of the brand equity, and the brand in generally, indeed it allows to build a credibility at the consumers, at the investors, and all the company. In this essay we talk about brand equity. In a first time we see that the brand equity has been a attention topic by the academic and practitioner. And after we are going to try to find the most brand equity model in terms of understanding consumer brand perceptions. 2-brand equity interest More of $50 million, it is the considerable costs of introducing a brand into a consumer market. It is a considerable investment and like most investments carries no guarantee of success. The recession focussed marketing managers on cost-saving tactics to increase competitiveness. One of the most important effects was to make brand extensions more compelling. Leveraging the brand equity of a successful brand promises to make introduction of a new entry less costly by trading on an established name. Since the early 1990s, The concept of brand equity has been the subject of a number of studies academics practitioners and academics primarily due to the importance in todays maintaining, marketplace of building and using brands to obtain strategic advantage. The brand equity has been described frequently as the value a brand name adds to a product and this concept refers to the basic idea that a products value to consumers, the firm and the trade is somehow enhanced when it is associated or identified over time with a set of unique elements that define the brand concept. Distinctly, such brand equity endowments come from current or potential consumer learning which influences how the product is encoded and behaved upon by consumers. It stands to reason that such learning is dynamic and influences consumer choice processes and outcomes either directly or indirectly by influencing the effectiveness of the branded products marketing mix elements. This increasing interest observed both in the literature and in the practice for the notion of leading capital is initially aroused for manager reasons. Indeed the managers to face up to a less and less stable request in markets, a more and more intense and international competition, faster and faster technological changes and more and more powerful distributors today. In these conditions of a turbulent market, an option consists in abandoning the marketing and commercial shares on the short-term profits and in adopting a vision longer term based on the construction of powerful brands that is a strong leading capital (Czellar and Denis, 2002). Another reason has also contributed to this interest for the brand equity. Kapferer see in 1998 that the mergers and acquisitions of companies which occurred during the last years, has stir up the problem of the financial evaluation of the value of assets of the firm in generally and the assets of the brands in particular.Two levels of analysis of brand equity are possible: the study of brand equity as value for the consumers customer-based equity brand or as financial value for firms firm-based equity brand . The concept of brand equity have been different definitions in the literature. Aaker defined in 1991 the brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm ,or to the firms customers. In 1993 Keller proposed a cognitive psychology perspective, distinctive customer-based brand equity as the differential effect that brand knowledge has on consumer response to the marketing of that brand. In 1998 Erdem and Swait, dopting an information economics view, they argue that consumer-based brand equity is the value of a brand as a credible signal of a products position. More generally, Farquhar (1989) see that the brand equity is often referred to as the added value to the firm, the trade, or the cons umer with which a brand endows a product, or likewise, as the difference between the value of the product without that branding and the value of the branded product to the consumer (McQueen, 1991). Finally the brand equity has been subject attention because the many studies of consumer brand in different market show that successful brand extensions spent less on advertising than comparable new name products. Considering the savings and against the costs, brand extension may seem like a good alternative for some firm. This concept brand equity is today again one point of discord between the academics and practitioners. So the brand equity will be always a topic studie. Offshore Enterprise in Cyprus: Business Plan Offshore Enterprise in Cyprus: Business Plan

Maya Angelou :: essays research papers

when Maya Angelou was a young woman -- "in the crisp days of my youth," she says -- she carried with her a secret conviction that she wouldn't live past the age of 28. Raped by her mother's boyfriend at 8 and a mother herself since she graduated from high school, she supported herself and her son, Guy, through a series of careers and buoyed by an implacable ambition to escape what might have been a half-lived, ground-down life of poverty and despair. "For it is hateful to be young, bright, ambitious and poor," Angelou observes. "The added insult is to be aware of one's poverty." In "Even the Stars Look Lonesome," her new collection of reflective autobiographical essays, Angelou gives no further explanation for her "profound belief" that she would die young. "I was thirty-six before I realized that I had lived years beyond my deadline and needed to revise my thinking about an early death," she recalls. "With that realization life waxed sweeter. Old acquaintances became friendships, and new clever acquaintances showed themselves more interesting. Old loves burdened with memories of disappointments and betrayals packed up and left town, leaving no forwarding address, and new loves came calling." Now 69, Angelou is the nearest thing America has to a sacred institution, a high priestess of culture and love in the tradition of such distaff luminaries (all of them, hitherto, white) as Isadora Duncan and Pearl S. Buck, with a bit of Eleanor Roosevelt and Aimà ©e Semple MacPherson thrown into the mix. "She was born poor and powerless in a land where/power is money and money is adored," the poet Angelou writes in tribute to another astonishing black woman of our time, Oprah Winfrey. "Born black in a land where might is white/and white is adored./Born female in a land where decisions are masculine/and masculinity controls." Angelou's lifelong effort to escape and expose the "national, racial and historical hallucinations" that have burdened black women in America and replace them with a shining exemplar of power, achievement and generosity of spirit is as miraculous as she says it is, even if one suspects that in "real life" Angelou must be a little hard to take. "I would have my ears filled with the world's music," she writes, "the grunts of hewers of wood, the cackle of old folks sitting in the last sunlight and the whir of busy bees in the early morning .

Lady Macbeth is the True villain :: Macbeth essays

Lady Macbeth is the True villain In the Shakespearian play 'Macbeth', it seems to be that every one thinks that Macbeth is the villain. But in actual fact Lady Macbeth is the villain. Lady Macbeth uses her cunning and deceptive skills to over power Macbeth into killing King Duncan. When Lady Macbeth receives the letter telling her about the witches' prophecies, she immediately thinks that she and Macbeth will have to kill King Duncan. She calls Macbeth to kind to kill King Duncan and saying that "Is to ful o' the milk of human kindness to catch the nearest way" Lady Macbeth- Act 1 scene V. Lady Macbeth knows that King Duncan must be killed for Macbeth to become king, lady Macbeth fells to feminine to be implicated in this genocide so she goes and asks the gods to fill her with ruthlessness and hate but to still have the contraceptive powers to deceive a modest human being like Macbeth. "Come, you spirits that tend on moral thoughts, unsex me here, And fill me, from the crown to the toe, Top-full of direst cruelty. Make thick my blood." Lady Macbeth- Act 1 scene V This passage shows Lady Macbeth asking the gods to fill her with all ruthlessness and hate to commit the killing of King Duncan but to have outer deceptive qualities to perceive other people like Macbeth himself. Lady Macbeth is getting very confused that Macbeth is refusing to kill King Duncan and she cannot commit the crime her self because evidently King Duncan resembles too much like her father. She fells that Macbeth is not a man and she ridicules and tries to persuade him to kill King Duncan by saying that he is not a man and that the only way to become a man is to kill the king (regicide). When Macbeth refuse to kill King Duncan he fells that it's the wrong thing to do and he wont be able to live with the guilt and he though to him self "why kill some one that has been good so good to me?" Macbeth is torn to the part where his wife's love is more important to him than committing terrible crime. Lady Macbeth is the True villain :: Macbeth essays Lady Macbeth is the True villain In the Shakespearian play 'Macbeth', it seems to be that every one thinks that Macbeth is the villain. But in actual fact Lady Macbeth is the villain. Lady Macbeth uses her cunning and deceptive skills to over power Macbeth into killing King Duncan. When Lady Macbeth receives the letter telling her about the witches' prophecies, she immediately thinks that she and Macbeth will have to kill King Duncan. She calls Macbeth to kind to kill King Duncan and saying that "Is to ful o' the milk of human kindness to catch the nearest way" Lady Macbeth- Act 1 scene V. Lady Macbeth knows that King Duncan must be killed for Macbeth to become king, lady Macbeth fells to feminine to be implicated in this genocide so she goes and asks the gods to fill her with ruthlessness and hate but to still have the contraceptive powers to deceive a modest human being like Macbeth. "Come, you spirits that tend on moral thoughts, unsex me here, And fill me, from the crown to the toe, Top-full of direst cruelty. Make thick my blood." Lady Macbeth- Act 1 scene V This passage shows Lady Macbeth asking the gods to fill her with all ruthlessness and hate to commit the killing of King Duncan but to have outer deceptive qualities to perceive other people like Macbeth himself. Lady Macbeth is getting very confused that Macbeth is refusing to kill King Duncan and she cannot commit the crime her self because evidently King Duncan resembles too much like her father. She fells that Macbeth is not a man and she ridicules and tries to persuade him to kill King Duncan by saying that he is not a man and that the only way to become a man is to kill the king (regicide). When Macbeth refuse to kill King Duncan he fells that it's the wrong thing to do and he wont be able to live with the guilt and he though to him self "why kill some one that has been good so good to me?" Macbeth is torn to the part where his wife's love is more important to him than committing terrible crime.

Balancing Family and Work Life

Balancing Family and Work Life Paul Cody SOC 402: Contemporary Social Problems & the Workplace Prof. Paula Zobisch August 2, 2012 ? Balancing work life and family life is important. Such a simple statement that is, as the cliche goes, easier said than done. In the 50’s and 60’s most families were of the traditional nature, in that there was a husband, wife and kids. The women may or may not have worked, and if they did it was until the first child was born (Hertz, 2001, p. 23).The mothers would leave their jobs for an extended period of time to care for the child or children and in quite a few cases the mother wouldn’t return to the workforce. I think one of the main reasons this was possible is women didn’t make nearly as much a men so the impact on the finances was not that hard to overcome. I feel another reason was that women weren’t as career driven as women of today. Women of that time were, generally speaking, more concerned with raising chil dren and taking care of the home.Now, in the twenty-first century, the family structure is different. There are still the traditional households of male breadwinner/female homemaker, but now we see more and more of duel-earner families, and single parent families. The process of integrating the demands of our families and our jobs remains a source of stress and continual accommodation for many of us (Fredriksen-Goldsen & Scharlach, 2000, p. 248). The economic downturn added additional stress on families, as many went through and are still going through the loss of employment.In duel-earner families the loss of employment by the father and/or mother has put additional stress on the family structure. The effects of loss of income can be felt in different areas of the family. Depending on the length of the job loss families may be unable to afford daycare, gas in their vehicle(s), or even the vehicles themselves. Many families have suffered losses, from their cars to their homes. When the parents do find employment the balance of work and family is affected due to the parents needing to work longer hours or multiple jobs to recover from the previous unemployment.Men and women today are asking how they can find the time and energy to fulfill their various commitments to work, family, and other people and groups, and how to achieve satisfaction and success in all the different facets of their lives. (Work and Family – Allies or Enemies? , para. 4, p. 3). This quandary pertaining to work and family affects the pursuit of careers and the pursuit of a fulfilling family life. Balancing family and work life is a major challenge in my household. My wife and I both work full time jobs that require more than 40 hours a week.We have four children, three of whom are very active in different groups as well as church, and a 17 month old. It would be nice if my wife could work part time or not at all but at this stage in my career I’m not in a position to support the family by myself. We have the traditional family model and I feel that we are in a better situation than if we were single parents. We are able to share household duties, parenting duties, transportation duties (it is an issue with four children who all have to be in different places at different times), and financial duties.Family friendly employers are becoming more and more prominent in the workforce. Many companies have created time off policies, flexible schedules, and have even provided child care facilities right at the job site. Companies must also adhere to the Family and Medical Leave Act (FMLA) which became law in 1993. This gives some protection to workers who need to take time off to care for themselves or immediate family members. Maternity and Paternity leave are also provided by employers for new mothers and fathers. I feel that a father’s role in the care of an infant is very important.Not only is this an important time for bonding with a newborn but also bonding again with the wife/mother. It’s very balancing to have a father take some of the load off of the mother and also develop an early relationship with a newborn. â€Å"I would rather be ashes than dust! I would rather my sparks burn out in a blaze than be stifled in dry rot. I would rather be a superb meteor, every atom of me in a magnificent glow than asleep and permanent as a planet. The proper function of man is to live, not to exist. I shall not waste my days rying to prolong them. I shall use my time† – Jack London (Clawson, 2009, p. 3). Being able to balance work and home life is essential to living life to the fullest. Employment at a company that is not flexible in regards to family time and family needs puts strain and stress on all family members. The parents may feel that they aren’t spending enough time as a family and the children may feel neglected. Many men face having to trade off career and personal values while they search for way s to make dual-earner families work (Friedman & Greenhaus, 2000, p. ). Teleworking is a new way to balance work and family life. Many parents are finding that teleworking offers the possibility of being close to their family and making money. Some of the benefits are increased time and work-location flexibility, more control over the pace and schedules of work, the possibility of adjusting work in response to childcare or eldercare needs, and decreased time in commuting which provides more time for the family (Cullen, 2203, p. 12).Social partners and governments have invested many resources in highlighting both the business and social benefits accruing from conscious attempts to enable individuals to balance their work and family/private lives (Cullen & Norbert, 2003, p. 11-12). There have been many changes in policies and standards with companies that have benefits for families. Some of the changes are childcare allowances, enhanced maternity leave, unpaid leave during school holid ays, and guaranteed Christmas leave for employees with families.The importance of balancing work life and family life is increasingly important today. Certain aspects of work and family life help affect integration between the two domains and make them mutually enriching (Friedman & Greenhaus, 2000, p. 5). Being able to balance work life and home life is important to someone if their family is important to them. ? References Clawson, J. 2009. Balancing Your Life: Executive Lessons for Work, Family and Self. Retrieved from Cullen, K. , Norbert, L. 2003. Work and Family in the eWork Era. Retrieved from

Thorn Queen Chapter Eight

Kiyo was gone the next morning, as I'd suspected he would be. We'd stumbled inside to my little-used bedroom once it started raining, and his side of the bed was cold, telling me he'd left some time ago. I sighed, trying not to let the knowledge of him being with Maiwenn get me down, and headed out to see what was going on in Queen Eugenie's domain. The first thing I picked up on was that everyone was really excited that it had rained. We'd returned to normal sunny conditions this morning, but last night's rain had brought the land to life. Cacti bloomed. The trees seemed stronger. And while there were no ostensible signs of excess water, I could sense it in the ground and even slightly in the air. Had having sex caused it? Maybe. Maybe not. Regardless, I was pleased with my good deed. I made motions to leave, but Rurik stopped me. â€Å"Don't you want to question the prisoners?† I paused. What I wanted was to go home, shower, and change into clean clothes. â€Å"Can't you do that?† I asked. He frowned. â€Å"Well, certainly, but†¦Ã¢â‚¬  But it should be my job. That was the unspoken message. I suspected Aeson would have never done such a thing. He would have left it to thugs. I knew if I delegated it to Rurik, he'd do it without (much) complaint. There was something in his eyes, though, that told me he expected more of me than an ordinary monarch. I'd never expected to gain such regard from him-or to feel so uneasy about it. Rurik had pissed me off to no end in the past, but suddenly, I didn't want to disappoint him. â€Å"Okay,† I said. â€Å"Let's do it.† I'd interrogated plenty of monsters, gentry, and even humans in my day. But there was something weird about interrogating prisoners. It was strange enough to learn that I actually had a dungeon in the castle. There were even shackles on the wall, but thankfully, our two prisoners weren't bound. They were a man and a woman, both ragged and sullen. He looked my age; she looked older. I entered the bronze-barred cell, Rurik and another guard behind me. I crossed my arms over my chest and swallowed my misgivings. I was Eugenie Markham, badass shaman and slayer of Otherworldly miscreants. This was no different from any of my other jobs. â€Å"Okay,† I told the prisoners, my voice harsh. â€Å"We can make this easy or hard. Answer my questions, and it'll go a lot faster and smoother for all of us.† The woman glared at me. â€Å"We don't answer to you.† â€Å"That's the funny thing,† I said. â€Å"You do. You're in my land. You're under my rule, my jurisdiction.† She spat on the ground. â€Å"You're a usurper. You stole the land from Aeson.† Considering the way power was always shifting in the Otherworld, I found that statement ludicrous. â€Å"Everyone's a usurper here. And in case you haven't heard, I didn't steal the land from him so much as blow him up.† Her face remained hard, but I saw the slightest flicker of fear in the guy's face. I turned to him. â€Å"What about you? You going to be reasonable? Are you going to tell me where the girls you kidnapped are?† He nervously glanced at his companion. She gave him a hard look, its message easily interpretable: Don't talk. I sighed. I didn't want to resort to torture. All-powerful ruler or not, it was just an ugly thing I didn't want to dirty my hands with. I had a feeling my iron athame pointed at their throats would go a long way to get them to communicate. Instead, I opted for another solution. Producing my wand, I stepped away from the others and spoke the words to summon Volusian. The momentary cold descended upon us, and then the spirit stood before me. Rurik and the guard were growing accustomed to this, but the prisoners gasped. â€Å"Volusian,† I said. â€Å"Got a task for you.† â€Å"As my mistress commands.† I gestured to the prisoners. â€Å"I need you to put muscle on them. Get them to talk.† Volusian's red eyes widened slightly, the closest he ever came to looking happy. â€Å"But you can't kill them,† I added hastily. â€Å"Or hurt them-much.† The pseudo-happiness disappeared. â€Å"Start with the guy,† I said. Volusian sidled across the cell and was only reaching his hand out when the guy cracked. â€Å"Alright! Alright! I'll talk,† he cried. â€Å"Stop, Volusian.† The spirit stepped back, his glum expression growing. â€Å"I don't know anything about girls disappearing,† the man said. â€Å"We aren't taking them.† â€Å"You've been preying on people,† I pointed out. â€Å"And girls have been vanishing near your base of operation. Seems kind of suspicious.† He shook his head frantically, eyeing Volusian warily. â€Å"No, it's not us.† â€Å"Have you heard of them disappearing?† â€Å"Yes. But it's not us.† His words were adamant. â€Å"Yeah, well, I find it hard to believe they're all running off. If it's not you, then who is it?† â€Å"You're a fool,† the woman snapped. â€Å"What would we do with a group of girls?† â€Å"The same thing men usually use girls for,† I replied. â€Å"We can barely feed our own people! Why would we take on more mouths to feed?† That was kind of a good question. â€Å"Well, you still haven't really given me another explanation.† â€Å"We heard a monster's doing it,† the man blurted out. â€Å"A monster,† I repeated flatly. I looked over to Rurik who simply shrugged. I turned back to the prisoners. â€Å"Any details on this monster?† Neither responded. It was strange, particularly considering how some prejudiced part of me still regarded most gentry as dishonest, but I believed them about not taking the girls. I thought the monster explanation was bullshit, but they might honestly have believed it to be true. Volusian took a step forward without my command, and the guy hastily spoke. â€Å"The monster lives in our land. In the Ald-Thorn Land, that is.† â€Å"How do you know that?† I asked. â€Å"Because only girls from the Thorn Land have disappeared,† the woman said. â€Å"Westoria borders the Rowan Land, and two of their villages are very close. Skye and Ley. But they've had no one go missing.† â€Å"You guys seem to know a lot about this for allegedly not being involved.† â€Å"We don't need to be involved. We raid both sides of the border-word gets around.† She spoke of her raiding as a matter of pride, and I tried not to roll my eyes. â€Å"Okay. Let's put the girls on hold. Where did the fire demons come from?† No answer. I sighed again. â€Å"Volusian.† Volusian swiftly moved forward again and wrapped his hand around the guy's throat. Most spirits had little substance, but with his power, Volusian was as solid as any of us, his touch cold and deadly. The man screamed and crumpled to the ground. â€Å"Stop! Stop!† yelled the woman. â€Å"I'll tell you.† I halted Volusian and looked at her expectantly. The man remained on the floor, rubbing his throat and moaning. The skin on his neck bore bright red marks. The woman looked angrier than ever. â€Å"It's our leader who summons them. Cowan.† â€Å"You expect me to believe some vagrant has that kind of power?† I asked. â€Å"Why isn't he off working for a noble?† â€Å"He was a noble, one of Aeson's advisors. He preferred to live a rough life, rather than work for someone like you.† â€Å"Aeson did have a noble named Cowan,† Rurik said. â€Å"Her story isn't implausible.† I suddenly felt weary. None of these were the answers I wanted. No leads on the girls, and now I had a rogue noble who could summon demons. â€Å"Okay,† I said. â€Å"That's all I've got for now.† â€Å"What are you going to do with us?† the woman demanded. â€Å"Another excellent question,† I murmured. â€Å"Aeson would have killed them,† said Rurik. â€Å"And you know I'm not Aeson.† Would setting them free accomplish anything? Much of what they'd done had been from hunger and desperation, not that that justified robbing and potentially killing and kidnapping. If I freed them out of guilt, I doubted they'd learn their lessons and go on to become upright citizens. I certainly wasn't going to kill them, though. I didn't even want to hold them in this cell much longer. The guard who'd accompanied Rurik cleared his throat. â€Å"Your majesty, you could sentence them to a work detail.† â€Å"A work detail?† â€Å"There are others like them, other criminals, who serve a term doing labor as punishment for their deeds.† â€Å"Like digging your aque†¦whatever,† said Rurik. That didn't sound so bad. And hey, it might actually be useful. I gave the order and was assured the two prisoners would be transported to their work site. The whole thing felt a little strange. Here I was judge, jury, and-if I chose-executioner. No one argued with my decision. No one questioned the time I set-six months. Although, Rurik's arched eyebrow made me think he would have sentenced them to life. â€Å"Okay,† I said when we'd emerged out of the lower levels of the castle and I'd sent away Volusian. â€Å"Now I'm going home.† Shaya suddenly rounded the corner. â€Å"There you are,† she said anxiously. â€Å"I've been looking for you.† â€Å"I'm leaving.† Her face turned confused. â€Å"But Prince Leith is here to see you.† â€Å"Who†¦oh.† The image came back to me. The moderately cute guy from the party. The Rowan Queen's son, who hadn't been all that annoying. â€Å"Why is he here?† â€Å"After your last visit, I dispatched those with any affinity for metal out to search for copper. They found a lot of it-thought it's been difficult to extract-and I sent out word that we'd be in a position to set up trade for it soon. Leith is here to negotiate on behalf of his mother.† â€Å"Man,† I said. â€Å"You guys move fast.† Her looked turned wry. â€Å"Well, yes, but there's also the fact that you invited him to visit sometime. He's taking you up on the offer. In fact, I suspect seeing you is more important than the trade negotiations.† â€Å"Good thing. Because I'm not so good in the way of negotiations.† I never wore a watch and had left my cell phone back in Tucson. I had no idea what time it was, only that I was spending more and more time in the Otherworld. Seeing Leith was only going to delay me further. â€Å"I'll see him. But it's going to be fast.† Shaya looked relieved. I think she'd worried I would bolt, which was a very good fear to have. As we walked to the chamber Leith was waiting in, she gave me a curious look. â€Å"Perhaps you'd†¦like to change and clean up first?† I looked at my clothes. They were pretty badly wrinkled, and I didn't doubt that I had grass in my hair from last night. â€Å"No,† I said. â€Å"The less appealing he finds me, the better.† Unfortunately, that proved impossible. When we entered the room, Leith leapt up, face aglow with delight. â€Å"Your majesty! It's so wonderful to see you again.† He swept me a half-bow and kissed my hand. â€Å"You look amazing.† He was apparently into the grunge look. â€Å"I hope you don't mind me arriving like this. When my mother heard the news of your find, she wanted to make sure we could get in on it as soon as possible.† â€Å"Sure,† I said, taking my hand back. â€Å"No problem.† The room was a comfortable parlor that still bore the signs of Aeson's tastes in decorating. Tapestries, lots of velvet, and dark colors. Everyone waited for me to sit on one of the plush sofas and then followed suit. I made a point of kind of sprawling on mine. It wouldn't have been out of the range of gentry etiquette for Leith to come snuggle up beside me. As it was, he was still beaming at me and seemed a bit put out when Shaya jumped right in. â€Å"So, your highness. We'd like to discuss trading our copper for your wheat.† As they began to talk, I had a sudden flashback to that god-awful board game my mother used to make me play, Pit. I let my mind wander as the two of them hashed out the finer details of matters I didn't entirely understand. My thoughts drifted to some upcoming jobs I had, the mystery of the demons and the missing girls, and of course, Kiyo. Always Kiyo. Leith and Shaya wrapped up their negotiations fairly quickly. From the happy look on her face, I took it our team had come out ahead. With a polite bow in my direction, Shaya rose, holding some papers to her chest. â€Å"If you'll excuse me, I'm going to have these written up and formalized so that the prince can sign them before he leaves.† I took this as my cue to entertain him, but nothing readily came to mind. I couldn't really talk to him about reality TV or American politics. Finally, lamely, I said, â€Å"Thanks for your help. I mean, with the trade and everything.† He grinned. â€Å"We're getting as much out of it as you. Maybe more.† â€Å"Shaya didn't seem to think so,† I said, speaking without thinking. This made him laugh. â€Å"She's a good negotiator. You're lucky to have her.† He leaned forward. â€Å"Especially since I'm guessing this really isn't your†¦well, let's just say it's not one of your normal pastimes.† The frankness caught me by surprise. I'd expected him to remain starstruck and silly, like most of the guys around here who wanted to hit on me. Leith's current expression wasn't lecherous or adoring now, just knowing and sympathetic. â€Å"No, it's really not. This is a kind of a big life change.† â€Å"And yet, you knew you'd be taking this on when you defeated Aeson.† I hesitated. Both Shaya and Rurik had hinted to me on a number of occasions that I really shouldn't elaborate on the totally unexpected-and unwanted-nature of my queen-ship. Even if I hadn't fought Aeson with the specific intent of supplanting him, the point remained now that I was stuck with this. Coming across as weak and whiny to those outside my inner circle could create more problems. â€Å"Well, yeah,† I said brightly. â€Å"We just didn't anticipate this many problems when the land changed.† â€Å"But this is how your world is?† â€Å"The part I live in. But we've had a long time to get used to it and figure out ways to survive and get water in. I gave Shaya books on how to construct some of that stuff, so hopefully she'll find someone to do it.† His brow furrowed. â€Å"Is there any way I could take a look? I might able to help.† For a moment, I wondered if this was his new ploy to schmooze me-until I recalled what Shaya had said about him having a brilliant mind for technology, inasmuch as the gentry could. If he could parse diagrams and whatnot, it might be worth getting closer to him. â€Å"Sure,† I said. â€Å"We could certainly use it.† He smiled again, and as it lit up his face, even I could acknowledge he was pretty good-looking. Not like Kiyo, of course. Or even†¦well, like Dorian. But pretty cute. â€Å"I'll set to it as soon as I can. If there's anything else I can do to make this easier for you, I'll do it.† There was an enraptured look on his face. Yeah, he definitely had a crush, but he didn't irritate me in the way so many other more obnoxious suitors did. An odd thought occurred to me. â€Å"Leith†¦here's something you might be able to help with. Have you ever heard of girls disappearing from the Rowan Land? In the areas that border my land?† The look on his face showed that this was the last question he'd expected from me. â€Å"I†¦beg your pardon?† â€Å"Girls have been disappearing from my land, right near your borders.† What were those names? â€Å"Skye and Ley. But the people I talked to say nothing's happening to your girls. Do you know anything about this?† He shook his head, utterly confused. â€Å"No†¦I'm afraid I don't know very much about the lives of those people.† Leith's words weren't contemptuous by any means, but there was an implication that villagers and peasants just weren't people he associated with. It reminded me of Rurik's comments about how Aeson would have never troubled himself to investigate bandits or missing girls unless they directly affected him. Leith wasn't as much of an asshole as Aeson, but he and his mother were likely just as out of touch as any other noble. I think a fair amount of disappointment must have shown on my face because he suddenly grew eager to make me feel better. â€Å"But I swear, I'll look into this when I return. I'll ask Mother, and we'll send messengers out to report back. I'll find out everything I can for you.† I smiled at his enthusiasm. â€Å"Thanks, Leith. It's really great of you to help.† â€Å"Helping a pretty queen is no trouble at all. By the way, have you ever thought about getting a crown?† We talked a little longer, and I found he actually was a really nice guy, given to moments of humor and intelligence. It wasn't enough for me to jump into bed with him, but I appreciated finding someone else to connect with in the Otherworld. Shaya returned at last with the paperwork-hand-printed on scrolls, of course-and while Leith signed, we got a hold of the engineering books for him. His eyes widened with delight, and I swear, he probably could have sat down and started reading then and there on the floor. Instead, he took the hint that I had other things to do, and after many more compliments and hand kisses, he took his leave. â€Å"You've given him another open invitation,† Shaya pointed out. â€Å"Yeah, I know. But he's harmless. I like him.† â€Å"None of them are harmless, your majesty.† I couldn't entirely tell if she was joking or not. â€Å"Well, it'll be worth the hassle if he can solve our water problem and help with the girls.† â€Å"The girls?† I gave her a quick recap of my interrogation with the prisoners. Her face turned thoughtful as she processed my words. â€Å"Skye and Ley†¦Ã¢â‚¬  â€Å"Do you know those towns?† She nodded. â€Å"They and Westoria are configured in a way that places them equidistant from a gateway. A crossroads.† â€Å"What, to my world?† She nodded again. â€Å"Huh. I wonder if that's a coincidence. I wonder†¦I wonder if it's possible that†¦Ã¢â‚¬  One of my crazier ideas came to me. â€Å"Do you think those girls could be leaving and going to my world?† â€Å"I don't know. Shining ones do often cross over. It's not unheard of.† â€Å"Yeah, I know. To cause trouble. Or to steal women.† I had to fight a scowl on that one. My own mother had been one such woman, abducted and forced to be my father's mistress. â€Å"You think these girls are going to go kidnap guys so they can have kids?† The easy ability to conceive was why so many humans got kidnapped. Usually, it was gentry men taking human women. Shaya's smile turned wry. â€Å"I somehow doubt it would come to that. Women have been known to cross over, spend time in your world, and return pregnant. They don't need to bring the men back.† Fair point. Well, this was certainly a weird development. I'd have to wait and see what Leith reported back, but I supposed if these girls weren't actually being abducted†¦well, there was little for me to do. Admittedly, I'd always fought adamantly against gentry sneaking to the human world, but I wasn't sure where the right and wrong of this situation lay. â€Å"I guess that'd be easier to deal with than a monster taking them. Still leaves that stupid demon problem.† I sighed. â€Å"Well, one issue at a time, I guess.† â€Å"Are you leaving now?† â€Å"Yes. Finally. Thanks for handling this today.† â€Å"Of course,† she said. She actually sounded like she meant it. Her pleased expression turned momentarily hesitant. â€Å"Although†¦there's something you should know. Someone else responded right away to the trade offer.† â€Å"That's good news.† â€Å"It's Dorian.† â€Å"Oh.† Of course Dorian would respond. How could he stay away from an opportunity to put me at his mercy? â€Å"You can deal with it, though, right?† â€Å"Well, that's just it. He's specifically requested that you talk to him. At his home.† â€Å"What?† I stared. â€Å"He†¦he can't do that.† That wry smile of hers returned. â€Å"He's a king. He can do anything he wishes.† â€Å"Yeah, but Leith came here! Dorian just wants me to go to him so that he can taunt me.† And no doubt flaunt Ysabel in front of me. â€Å"Leith's kingdom needs copper more than Dorian's. I suspect Dorian is doing this as a personal favor to you.† â€Å"That's not exactly how I'd put it.† She shook her head, the amusement now warring with exasperation. â€Å"I know there's tension between you, but I suspect if you could be nice to King Dorian, he might make us a very generous deal. One that could help us immensely.† A generous deal. The Oak Land was flourishing. I didn't doubt they had all sorts of food and other items we could use. I thought about those poor people in Westoria and even about my prisoners who'd spoken of having too many mouths to feed. I sighed. â€Å"Fine. I'll talk to him. And I'll even be nice.† I started to turn away, needing more than ever to get back to my own home. Then I glanced back behind me. â€Å"But Shaya? Just to be safe, you might want to keep looking for more trade partners.†